The San Bernardino County Economic Development Department has been honored with a California State Association of Counties (CSAC) Challenge Award for its innovative partnership with the Asociación de Emprendedor@s. This program has revolutionized support for Spanish-speaking Latino immigrant entrepreneurs across the region, empowering them to overcome barriers and achieve business success.
The Asociación de Emprendedor@s program addresses the unique challenges faced by minority entrepreneurs, including limited access to business knowledge, financial resources and support networks. By offering culturally tailored, Spanish-language training and mentorship, the program equips participants with the tools they need to establish and grow microbusinesses.
In 2023 and 2024, the program reached 165 Hispanic entrepreneurs across the county, with 88 graduates completing the comprehensive eight-week training. Remarkably, 45 percent of 2023 graduates successfully launched businesses, providing vital contributions to the local economy.
The department collaborated with cities across San Bernardino County, including San Bernardino, Rancho Cucamonga, Ontario and the Town of Apple Valley to ensure the program was accessible to residents throughout the county’s expansive region. The program offered a robust curriculum focused on business fundamentals, financial literacy, mentorship, and goal setting, culminating in a graduation ceremony where participants delivered business pitches to stakeholders.
“This award celebrates our commitment to fostering economic growth and inclusivity,” said Derek Armstrong, director of Economic Development for San Bernardino County. “The success of the Asociación de Emprendedor@s program demonstrates the power of community collaboration and targeted resources to empower underrepresented entrepreneurs.”
The CSAC award recognizes the San Bernardino County Economic Development Department’s exceptional ability to create a replicable model that other counties can adopt. By fostering partnerships with nonprofits, municipalities and stakeholders, the program has set a benchmark for supporting disadvantaged entrepreneurs, ultimately driving economic equality.
For more information about the program or other Economic Development initiatives, visit www.SelectSBCounty.com.