Metrolink puts nostalgic ‘Eras’ spin on annual Customer Appreciation Day by Meredith Yeoman - City News Group, Inc.

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Metrolink puts nostalgic ‘Eras’ spin on annual Customer Appreciation Day

By Meredith Yeoman
Community Writer
02/13/2024 at 06:51 PM

Each year on Valentine’s Day, Metrolink hosts a series of pop-up station events to thank customers for taking the train. Metrolink representatives greet riders with messages of affirmation and small tokens of appreciation, including swag items and candy favors.

WHAT: Metrolink will celebrate its sixth-annual Customer Appreciation Day this Wednesday by surprising morning customers at six station pop-up events. In a nod to ‘The Eras Tour,’ which swept through Southern California in August, this year’s theme is “Eras: Metrolink & Metrolink Riders,” underscoring the enduring relationship between Metrolink and customers in different phases of their lives as well as the stages of Metrolink’s own three-decade service and brand evolution.

WHEN: Wednesday, February 14, 6-9 a.m.

WHERE: Metrolink will have the largest presence at LA Union Station located at 800 N. Alameda St., Los Angeles, CA 90012.

Additional activations are taking place at:

  • Fullerton Station on the Orange County and 91/Perris Valley lines (6:15-8 a.m. at 120 E. Santa Fe Ave., Fullerton, Calif., 92832)
  • Newhall Station on the Antelope Valley Line (6:15-7:30 a.m. at 24300 Railroad Ave., Santa Clarita, Calif., 91321)
  • Riverside-Downtown Station on the 91/Perris Valley, Riverside, and Inland Empire-Orange County lines (6-7:15 a.m. at 4066 Vine St., Riverside, Calif., 92507)
  • San Bernardino-Downtown Station serving the San Bernardino Line and Arrow service (6-8:30 a.m. at 174 S. E St, San Bernardino, Calif., 92401)
  • Simi Valley Station on the Ventura County Line (6-7:45 a.m. at 5050 Los Angeles Ave., Simi Valley, Calif., 93063)

WHY: Customer Appreciation Day is an opportunity to engage with riders and thank them for choosing Metrolink by infusing positivity into their day.

WHO: Metrolink representatives, including CEO Darren Kettle, and local elected officials will surprise and delight passengers on each of Metrolink’s seven lines. (metrolinktrains.com)

 

Metrolink regional passenger rail service offers reliable, safe, affordable and environmentally sustainable transportation throughout Southern California. Metrolink has 545.6 total service line miles and 67 stations across Los Angeles, Orange, Riverside, San Bernardino, Ventura and San Diego counties connecting people, communities, and businesses and is an essential link in the region’s mobility network. Metrolink’s Arrow service, which launched in October 2022 with nine miles of track and four new stations between San Bernardino and Redlands, provides greater local and regional rail connectivity. 

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